In WoW my friends would ask me to come and just do a normal raid with a pug. "It will be quick, like 40 mins tops." 3hrs later I havent gone to bed, and the group has wiped more times than I can count. Doing a heroic raid with my guild...similar situation depending on how many times we had done it. Coming back to CoH it's really nice to be able to progress with the limited amount of time I have. I was actually disappointed to see that we got all the incarnate mats, without grinding incarnate content or DA. Also even without the leveling buffs here it's still no where near what WoW is for me. When a new xpac is released it takes me at least a week to get to level cap (usually 10 levels). Without the xp buff here it would probably take me about the same. Point being there is nothing even remotely grindy about this game. I will concede that WoW has gotten quite a bit easier in recent years, but it's still a much greater time commitment imo.