GenericCola

I'm coming back after 20 years, so thank you for the guide! You pretty consistently confuse "its" and "it's" in this guide, though. "Its" is possessive. "It's" is a contraction of "it is." You almost always use the contraction when you mean to be using the possessive throughout your article... Similarly, the plural of "hero" is "heroes," not "hero's," as you write.