When players must resort to campaigning in order to raise pvp activity, in lieu of quality mechanics which by default attract people to pvp, they only prolong the miserable slow-death of the activity while at the same time expending huge amounts of effort, and for so little return.
In my experience, when the burden is placed on the shoulders of players, those shoulders prove much to feeble even to save activity levels, much less bring about some kind of restoration.
A more personal answer, though, is that I am one of those players who will get ganked by a min/maxer with a billion dollar build-- I'm a noob compared to most of these people, as I've had no reason to believe so far that a significant time-investment would be worth it for me, not until I gain some indication that pvp is on the rise. So if someone wants to exert themselves toward this effort, though it would be futile in any case, it would have to be someone who is, for lack of a better term, a veteran.