AE farming killed my interest in the original game back in 2008-9ish. I'd been playing two characters that had gotten to level 15-16ish when AE was introduced and suddenly nobody was doing missions and everyone was just farming and I and my other friends just stopped playing.
Meanwhile for the past two weeks I've had a lot of fun getting two characters up to about 12 and 16 so far. Never once did I think it was a slog.
I think a lot of people here are making a lot of assumptions about what new players want when they haven't been a new player in a long time and they probably played the original much longer than I did.
At no point in the past two weeks have I thought, man this is a slog, this sucks, I wish I could power level this guy to 50 real quick.
What kept me from signing up was that I didn't know about it. Then when I learned it existed, I was hesitant because of my bad experiences with AE farming being like the whole game. But I decided to give it a try. Getting your travel power early made the game way more fun.
So yeah, there are a lot of assumptions from everyone on this thread about what new players want, but nobody seems to be asking new players.
I'm sure once I get a character to 50, yeah, I'll probably want to power level a character at some point, but the first 20 levels actually are fun if you've never done them before or if you haven't done them in 14 years.
I think simply letting people know it exists and it's free is a huge step in the right direction, making the sign up less confusing (I had friends I invited to join who didn't get the need to make a forum account and a game account and they gave up) would help, and also the amount of jargon in the chat can be confusing and make a new player not want to join a group. Just my two cents as someone who has been playing about two weeks. ¯\_(ツ)_/¯