So maybe your 15th level character gets sent to rob Paragon Savings & Loan, in King's Row; it turns out to be a front for Family money laundering operation, so surprise there's Family goons inside, allied to the usual bank security types. And on your way out, along comes "Red Falcon" and his plucky young sidekick, Sparrow, to try and foil your dastardly plot. If you succeed, you'll get quite a bit of Infamy and Experience (after all, you just knocked over a Mob bank and kicked a Cape's teeth in).
THAT, instead of the Paper, would have let people feel truly like their own villain, instead of being a lackey. And really, the Newspaper almost does that. It just doesn't let you fill out any of hte "broad framework" parts of the Mad Lib yourself. You only get "rob a bank", if the system pulls that one out of the hat as one of the three options ... so you're still not really in control of what kinds of crimes you commit, let alone where or against who.
For example, if you have a Fire/Poison Corruptor, named Arsonic, maybe you almost always go for "Arson" overall mission types ... or you have a Cold/Cold Dominator named The Krampus and always go for Kidnapping missions ... or a Brute, any sort of Brute, named Dyzaster Zone who always goes for mayhem-style "break all the things" Rampage missions ... and OH HEY, now the crimes you commit, fit your concept for what kind of villain you've decided to play!
Sadly, that's not what we got, so that only compounds the "must be suitable for a 12 year old" limitations of Villain storylines. 😞
Again, I wasn't talking about more real world style content that would increase the rating of the game, just content that was written in a way that made you feel like you were in control of your destiny rather than doing hero missions (usually against the same opponents even) with the serial numbers filed off.
Your idea that I kept in the quote above would be a perfect solution to that.
My first 50 villain on live was an independent mad scientist MM who had no interest in Arachnos or any of the other villain groups, he was only a villain because he wanted resources to perfect his inventions, he was amoral, so had no qualms about killing to get his way, but he also never would have gone out of his way to hurt anyone, the entire story arc red side didn't work with his character (even the pointless chose a Merc or Arachnos thing on Mercy, which holds true for a single contacts worth of content)
I would have loved your idea to have been around, but I suppose my main gripe is red side content has you actually doing the exact same thing as heroes do, with some very poorly written justifications in the mish text.