MSRP is not even close to what the new cards are selling for. ASUS has the RTX 5090 listed for $3409 and that is before scalper pricing. The RTX5070ti is supposed to MSRP for $750-$1000 but I suspect it will sell for 2-3 times that price when it is released. I am by no means planning on paying that kind of price for a video card.
edit: ok, to be fair the ASUS card had an AIO cooler included. Still, $3080 for the bare card is kinda rediculous.