I get and idea, inspiration, muse for a name, bio, costume or AT/power set.
Research anything I can find for build on the forum/wiki that fit. Confirm that there are no plans to limit the concept or primary game mechanics.
Craft a final build with accolades, incarnate, IOs in mids. If it's to good to be true, it's off to the test server to see if it really works.
Create the new character with origin, AT, power sets, costumes, power customization and cut and paste then format the bio.
Head to Pocket D, to setup the costumes, start vendor and Null the Gull.
Invite new toon to SG.
Level up/respec the character placing IO uniques and sets as it's available by level.
Slot common IOs at 22.
Export build and respec at 27 for level 30 common IOs
Export build and respec at 32 for level 35 common IOs.
Export build and respec at 37 for level 40 common IOs.
Export build and respec at 42 for level 45 common IOs, invite to 42+ level SG.
Export build and respec at 47 for level 50 common IOs.
Export build and respec at 50 for level purple IOs.