In a city of superheroes, I'm sure they have PR agents and probably licensed their likenesses for toys, T-shirts, and other merch to inspire all the good boys and girls, as well as fans, collectors, and other grown up nerds. Just because superheroes are real in their world doesn't mean kids wouldn't want them in toy form. Hell, it might make the idea more desirable. I'll bet Lord Recluse gets a steady shipment of Freedom Phalanx action figures just so he can smash them on his desk when he's irritated. Everyone needs a hobby.