Here's my concern. I don't want Badges sanitized down so that all players like them equally. That's going to remove the challenge and fun for me, and I suspect, most other players. Some Badges should be easy to get just by playing the game. But some badges should be difficult to get and force players out of their comfort zone. That's what makes the reward so special.
If every badge is a brisk jog, they will lose their appeal to me. Badges shouldn't be impossible for a player to get, but they should stretch players into different arenas they don't like.
I can't stand PvP, but my badger is going to have to step up to do it, and I'll enjoy the reward I get for suffering through PvP to get the badges. The same for Master of badges. I know the badges are optionally and I don't have to get them, and it doesn't make me mad or frustrated that I have to do things I don't like to do normally, but will do them for a reward. And who knows, maybe I'll like it more than I think.