Just my perspective but there seems to be 4 different kinds of players in CoH, generally speaking.
1. PL'ers that do it for gear/INF to PVP.
2. PL'ers that do it for the best gear/INF and do the end game content.
3. Players that can't get over alt-itus, they have 40 toons.
4. Content-delving players - can't miss a thing on each character: TFs, Trials, Badges, etc.
I would be in the number 3 category. But I'm having fun and that's what all this is about, right? To each their own.