On Champion, one of things that we did was have a PvP boot camp. Organized PvP has limited AT options for competitive play, so the goal was to increase the PvP playerbase. Each week, we played in 10-level increments with veteran players giving advice and actually teaching participants in all aspects of competitive play. At the end, they even gave out rewards to players in different categories (mine was Most Improved, since they were impressed that I was the only one that played my character through each level and never Powerleveled). After the boot camp, we then joined the PvP community and went from there. Perhaps something like this would be an option?