The thing is it is all perspective.
Very few bad guys are anything but the 'good guy' in their own perspective.
Take over the world because you want to stop war and suffer - and you would be an even handed fair ruler.
Your goal is to put down Longbow because secretly they murder people to keep them quite.
My Villains are either misunderstood, damaged, broken or otherwise in a place where they do what they do because...
Being the shining knight in glowing white armor has it's perks. Being the Batman-ish get the job done no matter what, or I'm not here to hurt ppl, I just want to earn big bucks...
Lots of ways to have fun with all 4 COH alignments.