Great question!
As a character in the past movies, Loki never seemed like that much of a big draw (after the first Avengers movie, that is). The last time I was interested in his character has at the beginning of Infinity War, having completed his arc of redemption then getting thumped by Thanos. The fact that the character is being reverted back to the Avengers movie version is interesting, but I am not sure that alone will be enough for me to care about his character. The series will need to convince me, something that wasn't necessary for W&V or F&WS. Anyways, if I am being honest I will likely watch it regardless and if Disney+/Marvel past TV series are any indication, I will be satisfied.